Muna Helal has always been enamoured by the allure of traditional costumes—their vibrant colours, intricate ornaments, and endless details. To her, these costumes are incomparable treasures, transcending the breadth of modern clothing which, in her view, often lacks soul and emotion. Her journey commenced in Yemen, a country boasting 185 unique traditional costumes, making it a global frontrunner in the diversity of traditional attire.

 

In Yemen, Muna unearthed a wealth of authenticity and beauty that not only inspired her but also ignited a sense of mission—to showcase the diverse cultural beauty and identity inherent in each country's traditional attire. Originating from Yemen was not coincidental; it was a source of pride and identity for the women of the country. Muna felt a calling to share this heritage with younger generations, but through a modern lens, allowing the world to witness its richness.

Her fashion journey began in 2017, starting with traditional Yemeni silverware and crafts, eventually transitioning to heritage costumes. The demand and engagement her online page received from its inception were astounding and encouraged her to innovate and broaden her reach.

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On January 25, 2019, Arabian Luxuries, her brand, was invited to participate in the wives of Arab ambassadors Bazaar at the Rites Carlton – Kuala Lumpur Hotel, organized by the Yemeni Embassy. The appreciation her Yemeni fashion show received prompted subsequent participations in various bazaars and exhibitions in Kuala Lumpur.

 

In 2020, the brand established its online store, offering clothing with a unique narrative, embodying luxury, and crafted with the finest materials. The brand's participation in the Global Village/Yemeni Wing in Dubai on November 15, 2020, was met with admiration, with visitors from various countries purchasing pieces as keepsakes.

On 9 December 2021 the brand participated Ana- Arabia exhibition with more than 200 designers and artists gathered at the Riyadh Front exhibition and was a part of the event whose aim was to shed light on existing and emerging Arab talents.

 

Arabian Luxuries, as the name implies, borrows the essence and quality of traditional Arabian garments. The brand aims to infuse a modern outlook into fashion, drawing inspiration from a rich heritage, and catering to contemporary aesthetics—all while maintaining high-quality products to delight their discerning clientele.

The designs primarily seek to rekindle the heritage, accentuating the beauty and wealth of ancient civilizations in the region. They strive to reintegrate traditional attire into modern life, making it suitable for various formal and social occasions, while preserving the pride, progress, and sustainability of each piece.

"Dress up with luxury" is their guiding motto. Muna Helala invites you to not just buy, but acquire—acquire a legacy that can be passed down generations, a piece that satisfies your refined taste and makes you feel beautiful and proud. In essence, she invites you to acquire luxury and feel extraordinary with each piece that narrates the story of a civilization.